Whether you recently created a new website or have an existing site, you should consider using search engine optimisation (SEO). Search engine optimization ( SEO ) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or " algorithmic ") search results for targeted keywords. SEO can also target different kinds of search, including image search , local search , and industry-specific vertical search engines.

As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site.

The term "search engine friendly" may be used to describe web site designs, menus , content management systems , URLs , and shopping carts that are easy to optimize. If you have built your own website and host it yourself but would like some assistance in improving your search engine rankings then consider ordering one of our search engine audits.